Audiences Unlikely finds new ways of reaching your audience – and ways of reaching new audiences.
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- Classical:NEXT 2014
- Classical:NEXT 2013
- Classical:NEXT 2012
company descriptionAudiences Unlikely finds new ways of reaching your audience – and ways of reaching new audiences. Specialised in classical music we draw on innovative and individual forms and formats and embrace other arts, (digital) media and interactive concepts.
Whether musicians, ensembles or festivals; concert venues and other public cultural institutions, or even radio and TV stations: the range of services provided by Audiences Unlikely will prove useful wherever ways of giving people access to (classical) music have to be created, found, altered or improved. Focusing on a target group aged 14–49 years old, we offer:
Concepts for introducing music to people
Audience development strategies
Support on devising programmes
Management of social media activities and digital communication
Unconventional presentation forms: it does not always have to be the ‘concert’
For it will take more than (just) temporarily full concert halls to bring about a change in values. More than anything, we need to rouse a lasting interest that grows and thrives.