- function: managing director
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- Classical:NEXT 2017
Born in South Africa, Daniella went to school in South Africa and France before moving to the UK. After a spell as a book publisher, Daniella went on to University College London to study economics and worked as a financial Journalist for McGraw Hill and Bloomberg News. She also gained a masters degree in Finance and Development Ecomics from the School of Oriental and African Studies. When Daniella realised how poorly musicians are served by the clothing industry, Daniella decided to fulfil a lifetime ambition and start her own company. Daniella's daughter, Julia studies at the Royal College of Music Junior Department and plays in the National Youth Orchestra GB. Her main concern is that Brexit will prevent her from applying to play in the European Union Youth Orchestra.