musicpark: The Music Industry Meets in Leipzig

musicpark 2019
musicpark 2019

In six months, new sounds will ring out on the Leipzig Trade Fair grounds. That's when the musicpark music experience fair opens for the first time. Exhibitors include Yamaha and Miyazawa Flutes as well as brands like Marshall and Shure.

musicpark presents the musical instrument industry in its full variety - from beginners to professionals, from classical music to rock and pop to electronic. As a public event with a unique concept, musicpark has already inspired many exhibitors. Across a total of six exhibition areas, the so-called show floors, well-known brands and young companies from the musical instrument industry will be presenting their works. "musicpark has already attracted a lot of attention. The experience fair has struck a chord in the MI industry," says Markus Geisenberger, Managing Director of Leipziger Messe. "We are already looking forward to presenting a wide-ranging spectrum of the music world in Leipzig and to creating a unique sound experience in our exhibition halls." The world of pop, rock and electronic music will primarily assemble in Hall 2, while Hall 4 will be devoted to classical music, publishers, music education and general training in the trades and music teaching.

The Perfect Mix of Exhibitors in Leipzig

Not only has Yamaha confirmed its participation, but so have master craftsmen like Kroning from Chemnitz and Miyazawa Flutes from Japan, which produces traditional instruments with the highest craftsmanship. The same is true for stringed instruments by Lothar Semmlinger from Baiersdorf and C.A. Götz from Markneukirchen and the valuable instruments of the master craftsmen Harry Gosse Böhmflötenbau, the master workshop for metal wind instruments Jürgen Voigt, Horst Wünsche Zupfinstrumentenbau and Siketho, who produce high-quality natural strings.

Lefreque from the Netherlands enhances the sound of wind instruments and presents his idea at musicpark. Forestone, a Japanese company, has a great international reputation for saxophones and reed instruments. Eureka violins delight musicians with their innovative use of carbon materials. Kühnl & Hoyer instruments are considered to have the highest quality in the industry. Traditional manufacturer Hohner from Trossingen will be introducing a new concept for accordions specially designed for children. For years, Studio 49 has been regarded as the market leader for Orff & percussion instruments for orchestras and schools. In addition to Alfred Music Publishing, Ludwig Doblinger and Edition DUX Halbig, other publishers will contribute sheet music, literature and lectures to musicpark. The internationally leading contrabass instructor Claus Freudenstein will introduce interested visitors to the contrabass and the "Freudenstein Minibass".

WERSI, the entertainment brand with its own organ school in Leipzig, and Hammond, a synonym for "the organ", which immortalised the characteristic sound of this brand 1000 times on vinyl and CD in all styles, will also be there. Traditional piano and grand piano manufacturers like Julius Blüthner from Leipzig and August Förster are also taking part in the music fair.

Also other German and international companies, such as Steinigke Showtechnik, Omnitronic, Peavey, Roland, Marshall, PL-Audio, Zildjian, Vic Firth, Mapex, Sonor, Cort, Pearl, Sabian and Dream, will be presenting drums, percussion, cymbals, guitars, amps, recording & DJ equipment and accessories. The exhibited brands range from Shure, which introduced the SM 58, probably the most legendary microphone on the market, to Monacor International, which has a whole range of stage technology in its portfolio. Meinl is well represented with products including MEINL Cymbals, MEINL Percussion, NINO Percussion, MEINL Viva Rhythm, MEINL Sonic Energy, TAMA, IBANEZ and ORTEGA. A number of prestigious guitar and amp brands, such as Hagstrom Schecter, Ernie Ball and Music Man complete the line-up. Rohema, a manufacturer of drumsticks, rods, brushes and small percussion from Markneukirchen, is also exhibiting at the first musicpark. The SAE Institute is part of the Media & Education Showfloor and offers insights into the different courses of study.

This mix of exhibitors is rounded out by a comprehensive range of products in the market areas of qualified retailers. Visitors can expect expert advice and qualified product knowledge in almost every instrument category from Just Music, Session - Das Musikhaus and Musikhaus Korn.

Focus on Music as an Experience

At musicpark, instruments are not only on display, but they can also be played on site with instructions. In both halls, special emphasis is placed on active music-making. To this end, separate areas (PlayZones) for each group of instruments are available.

Music lovers can find out just how wonderful all this can be in the sound booths, the unique SweatBloodTears boxes, as well as on the respective stages. In the continuing education areas by College and the Academy, at the StoryStages and on the Media & Education Showfloor, the way to music on a professional level will be laid out.

Specialist lectures and performances by German and international musicians and ensembles round out the concept. Jen Majura and Will Hunt, both from the US band Evanescence, and the flautist Nina Sivosova, who is currently on a world tour with the Czech State Orchestra, have already signed up. Other high-calibre German and international artists are also expected to attend.

Gerd Essl from Beringer Marketing, Creative Director of musicpark Leipzig, explains why you shouldn't miss musicpark on the first weekend of November: "There are experiences and moments you simply can't download, you have to experience them yourself".

About musicpark

For the first time, musicpark - the music experience fair on the Leipzig Trade Fair Grounds - will open from 1 to 3 November 2019. This event for music lovers, professional visitors and retailers showcases industry players, manufacturers, brands and accessories in the field of acoustic, mechanical and electronic musical instruments. The focus is clearly on the music experience. At the fair, visitors cannot only discover the complete range of instruments, but also listen to them in various concerts and even try them out for themselves.

About Beringer Marketing

Beringer Marketing is a strategic partner of the experience fair. With their sound knowledge of the musical instrument industry and over 30 years of experience in different areas of the sector, Beringer representatives are well suited to taking care of the musicpark's further development, both in terms of concepts and content.

Contact person for the media:

Julia Lücke
Press Spokesperson for musicpark
Phone: +49 (0)341 / 678 6555
Email: j.luecke@leipziger-messe.de

Beringer Marketing

Gerd Essl
Creative Director
Tel.: +49 (0)3741 / 449 0417
Email: GE@beringer-marketing.com

Websites:

www.musicpark.de
www.leipziger-messe.de

article submitted by:Lydia Schaffranek, Leipziger Messe GmbH

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