Between a Rock and a Hard Place

The classical music dilemma: artistic commitment or business achievement?

Leonardo Martinelli photo by Matheus Bitondi
Louise Durette photo by Alto - solutions artistiques

Chaired by Leonardo Martinelli (Brazil), composer & professor, Faculdade Santa Marcelina

With Louise Durette (France), director Alto - solutions artistiques

Although common sense says that art and entrepreneurship do not exist well together, more than ever the survival of the classical music activity relies on the success of this interaction, as both huge organizations and endeavors are called on to innovate. But in practical terms, what does that mean exactly? What entrepreneurial skills should a musician have? What understanding of the artists' practice and direction does a business professionals need? How to balance business achievement with artistic commitment and innovation in the modern day classical music universe? What does the recent past and the history of music have to tell us about this subject?

This session will be lead interactively and the audience will be invited to share its reflections and outline the future expectations related to the theme and its implications.