Culture and Business: How to Speak the Same Language?
Collaboration with business for sustainable future of classical music
- event type: Classical:NEXT 18 Conference
- start date: 17 May 2018
- end date: 19 May 2018
- time: -
- city/area: Rotterdam
- venue:Conferences Rooms, de Doelen
- country: Netherlands
- event submitted by: Piranha Arts
Chaired by Jakub Fiebig (Poland), managing director, Julian Cochran Foundation
With Adam Lejman (Poland), ceo, Altkom Software & Consulting
Business and classical music have very much to offer, and these are entirely different, complementary assets. The two worlds, however, speak different languages. How to create bridges between them?
The aim of the workshop is to analyses different strategies of establishing longstanding business collaborations resulting in new initiatives created together. Such partnerships can bring benefits way more substantial than exchanging logotypes of brands - and these are strategies that could work generally in the world of classical music.
By addressing this issue, we want to pinpoint aspects of collaboration vital from the business’ perspective. This angle will be highlighted by the session’s guest - Adam Lejman, CEO Altkom Software & Consulting, a major Polish IT company which developed the ONSTAGE mobile app.