Marketing Multipliers
Exploring channels for alternative engagement through audience and PR

  • event type: Classical:NEXT 17 Conference
  • start date: 18 May 2017
  • time: 15:00 - 15:45
  • city/area: Rotterdam
  • venue:De Doelen, Conference Room 1 (fourth floor)
  • country: Netherlands
  • event submitted by: Piranha Arts

Chaired by Andrew Goldstein (US), strategist (US territory), Molina Visuals
with Jennifer Greer Holmes (Australia), manager, Zephyr Quartet
Kathleen Alder (Germany), founder, WildKat PR
James Fleury (UK), founder & director, Nouvague

As the classical music industry develops innovative practices for engaging the NextGen audience, what role do audience members play in multiplying the market? From more traditional marketing channels to breaking alternative engagement strategies, this panel discussion explores real-world practices for activating an audience to become marketers themselves.



Kathleen Alder by Melanie HoldJames Fleury by Sim Canetty ClarkeJennifer Greer Holmes, by Heath BrittonAndrew Goldstein, by Ana Raab

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