That's No Way to Run a Business!
Challenging the classical music business model
- event type: Classical:NEXT 15 conference
- start date: 21 May 2015
- time: 12:30 - 13:30
- city/area: Rotterdam
- venue:De Doelen Conference Room 3
- country: Netherlands
- event submitted by: Piranha Arts
Mark Pemberton (UK)
Director, Association of British Orchestras
Claire Mera-Nelson (UK)
Director of music, Trinity Laban Conservatoire of Music and Dance
Ask any business expert to take a look at the classical music 'business model', and they will fall about laughing. With cost disease endemic to the live performance model, and record labels and music publishers complaining of falling profits, who's making the money? In this interactive session we will ask the question, "is Baumol's Disease terminal or curable", and help delegates find the answer. Following Mark Pemberton and Claire Mera-Nelson's lively session last year, expect fireworks once again!
After graduating from Oxford, Mark was Administrator of Quicksilver Theatre for Children, Administrator of Drama Centre London, Head of Development & Marketing at Mountview Theatre School, and Chief Executive of NODA, before joining the ABO in 2007.
As Director of Music at Trinity Laban Conservatoire of Music and Dance, Claire Mera-Nelson is responsible for 600 higher education students and 350 junior musicians. She also oversees access, learning and professional development opportunities in music for thousands of people across London and South East England.
Photos: Mark Pemberton by Joe Plommer; Claire Mera-Nelson by Colin Crisford