- function: senior director, digital content at wqxr classical
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- Classical:NEXT 2016
- Classical:NEXT 2015
Mike Rinzel brings to WQXR, the most popular classical radio station in the US, more than 15 years of interactive media experience, primarily as a digital strategist for traditional media companies. As Senior Director of Digital Programming and Production, Rinzel developed the digital strategy for VH1’s slate of TV series programming at MTV Networks. In this position he oversaw the website and partnered with TV producers to create hundreds of short form ancillary video pieces for VH1’s television shows. Rinzel also developed the channel’s co-viewing strategy for popular series including Basketball Wives and Tough Love, among many others, and was the chief proponent of engaging on-air show talent with social media.
Prior to VH1, Rinzel directed the digital team at Fuse, a music TV cable channel, where he managed the website and developed the channel’s interactive TV offering on Cablevision’s iO service. Outside of the cable TV business, Rinzel was Senior Account Manager at interactive agency Sudden Industries, and was also a pioneer in streaming media at Pseudo.com in downtown New York City where he produced and hosted several internet radio and TV shows during the explosion of New York’s "Silicon Alley" in the 1990s.
Rinzel holds a BA in History from the University of Rochester where he was also able to study symphonic percussion at the Eastman School of Music. He is also a songwriter.