2014-05-09 Film Screenings - Public Festival - Mentoring - C:N NET Video

Classical:NEXT | 14 May - 17 May 2014 | Vienna, Austria

Newsletter #12



Programme Updates:

For your personal schedule:


Dear professionals,

Here are a few buzzwords to show you how crucial this newsletter is to your Classical:NEXT experience:

Valery Gergiev meets Freddie Mercury, a Brazilian Brunch Networking reception, free mentoring slots, a music film video library, a public festival programme starting on Monday and the chance to be interviewed by two of the most relevant online platforms for classical music...

Read on and make the most of Classical:NEXT!

Kind regards,

Paul Bräuer





“We need to bring culture to the people, not the other way around” as Valery Gergiev puts it. Well, in a few days Classical:NEXT will open its doors and hundreds of international classical music professionals will discuss, showcase and negotiate how to do exactly that. A documentary film on Valery Gergiev himself will then be contrasted with a documentary about a completely different music personality: Freddie Mercury. The films will be shown at the MAK main venue on 15 and 16 May at the conclusion of each day's expo and will be available to the public audience as well as delegates. The film makers will be present. The screenings are being realised in cooperation with the IMZ - International Music + Media Centre.





In addition, the IMZ - International Music + Media Centre will be present at the Classical:NEXT expo with a Video Library, giving all delegates the possibility to explore the latest in classical music film and get in contact with the film makers. 30 full-length audio-visual productions (11 performance recordings, 19 documentaries) as well as numerous avant premiere film trailers will be available to watch at the IMZ booth at the expo. IMZ board members as well as some of the producers will be present at Classical:NEXT.








An complementary Classical:NEXT public festival programme will mirror the whole range of what classical music is and can be today and will feature adventurous formats such as flashmob concerts in shopping malls, contemporary music chillouts in beach clubs and classical music club nights. From 12 May until 18 May, 11 classical adventures take the genre out of its hallowed halls and onto the streets of the city.

Frank Stahmer, of local producer ClassicalPartners Vienna, is the curator of the festival:

"We aim to show the work of promising young artists with an out-of-the-box interpretation of classical and contemporary music, artists who showcase new directions of performance culture and audience engagement."

The kick off is a flashmob featuring the Chorus Sine Nomine in Vienna’s new shopping mall "The Mall Wien Mitte" on Monday, 12 May. Throughout the course of the programme, international artists who showcased at an earlier Classical:NEXT will be featured, namely Turkish pianist Seda Röder, Gabriel Prokofiev with his Nonclassical club night as well as the outstandingly knowledgeable and entertaining pianist Moritz Eggert. The Classical:NEXT showcase evenings and film screenings are also part of the festival programme as is the Korean off C:N showcase titled “The Seeds from Old Future”. A flashmob at the famous Prater, a beach club afternoon and a contemporary music chillout Sunday bring the programme to a close on 17 & 18 May.





If you haven't booked a mentoring session at Classical:NEXT, now is the time. Securing your free slot allows you the chance to receive personalised insight via our one-to-one mentoring (a private 15-minute consultation) or collective expertise from our roundtable format. Each mentor will bring years of experience and knowledge to the meetings to assist you with any queries and help you map out a blueprint for taking your music, artist or business forward.

The mentors who will be present at Classical:NEXT 2014 are:

  • Anna Kleeblatt - Modern database marketing for audience development
  • Magnus Still - Growing subscribers with a Subscription Builder Service
  • Marina and Carolina Chew - Realising social change projects for children in underprivileged communities
  • Stefan Piendl - Creating your own label as an orchestra (or not)
  • Ivan Ilic - Hiring virtual assistants for small tasks as a self-marketing artist
  • Davo van Peursen - Linking commissioners and composers online

If you are interested in signing up for a mentoring slot please send an email to conference@2014.classicalnext.com











  • Bernhard Fleischer – The Future is Audio-Visual

The IMZ general secretary Franz Patay will also talk at our conference. It has just been announced, that…

Berhard Fleischer, producer and managing director, Bernhard Fleischer Moving Images GmbH, will join the panel.



  • Using Data to Understand Audiences

Two more speakers for the Sound and Music interactive session about data have been announced:

Dr Paul Moore Head of school of creative arts, University of Ulster (and co-author of the ground-breaking report into the cultural sector’s use of data analytics, Counting What Counts), and

Laura Bowler composer, producer and artistic director, Size Zero Opera.

This promises to be a lively session with attendees exploring their own data, and opportunities to sign up to future collaboration in generating data insight. Join Sound and Music for an enlightening discussion about how any arts organisation or artist can use data to understand their audiences better and to grow them. Session chair and chief executive of Sound ans Music Susanna Eastburn enthuses:

“We’re hugely looking forward to being in Vienna for Classical:NEXT and to having a vigorous debate about the incredible potential opened up for the industry by audience data analytics – and perhaps we can kickstart some international collaboration around this. It’s also going to be great fun with many wonderful colleagues from the industry attending.”

For further information about the session, and some links to interesting articles on the subject, please visit the Sound and Music website:






Get ready to network using your C:N NET online profile. In a short video, Julie Karmark Jensen, C:N NET administrator, explains how you can be more visible at Classical:NEXT using our virtual network for classical and art music professionals and what you can use your C:N NET profile even after Classical:NEXT is over.



How to use C:N NET





If you want to share your experience, your vision or opinion on the future of classical music, new ways of production or distribution, you are welcome to “Talking:NEXT”.

The team of Klassik.TV, the first online music television for classical music in Germany, will offer limited interview slots to participants of the Classical:NEXT. The interviews and impressions of these days dedicated to business, networking and visions on classical music will be broadcast within the exclusive Klassik.TV Classical:NEXT feature and on the Classical:NEXT webpage.

Register free of charge for this unique opportunity. Registrations will be handled on a first come first serve basis. Further information on location will be available at the media counter. The open call Interview Slots are daily (May 15th, 16th and 17th) at 10.00 h at the conference venue at MAK, Vienna.

We are looking forward to meeting you at „Talking:NEXT“

Feel free to check the website www.klassik.tv . Klassik.TV broadcasts highlights of the opera, symphonies and ballet, interviews and documentaries. Please contact for your interview and further details:

Klassik.TV music broadcast GmbH T +49 30 346 559 38-00 | classicalnext@klassik.tv







Did you know that Brazil is a focus at this year's Classical:NEXT? Right after two Brazilian conference sessions on the morning of Friday, 16 May, the Brazilian community from Brasil Music exchange / BM&A – Brasil Música e Artes invites you to a Brazilian Reception to network and continue the conference's discussion. The aim of the session is to facilitate introductions between Brazilian delegates in attendance and their counterparts abroad.


The networking event will begin with a brief presentation by the Brazilian delegates followed by a light reception. This will be on a first-come-first served basis but you are asked to RSVP online:


The two Brazilian conference sessions:



Daniel Murray, Brazilian showcase:






With so many important players in the classical music industry being present, and so many changes having taken place over the past year, Qobuz and Classical:NEXT will be setting up a studio to carry out interviews with all the biggest players in the classical music industry. These interviews will then be used to provide a video snapshot of the entire classical music industry as it is today.

If you wish to be considered for involvement with this documentary please contact Mathis GRASSOT: Mathis Grassot: mathis.grassot@lyramediagroup.com


Also check out the Qobuz’ off C:N presentation by Yves Riesel:






crescendo: the magazine for classical music and lifestyle

This is crescendo: interesting interviews and portraits introducing the leading classical artists, the latest CD-recommendations, news from the colourful world of classical music, events from concert to opera, musical walks through the most exciting classical cities, society reports and a lot of beautiful things on our lifestyle-pages. Discover crescendo online, with an exclusive area for suscribers: log in and find out to what our critics think: listen to a lot of tracks on the reviewed CDs online in our “Klingendes crescendo”. Read crescendo online – as convenient E-Paper. See all picture galleries, watch the video of the week and get to know more about your personal classical heroes.






Aiming to create music which breaks through the divisions of society, this project unites members of the Amman Symphony Orchestra, the Palestinian Youth Orchestra and children from local refugee camps to perform Merlijn Twaalfhoven's compositions which were a result of collaborations with Arab musicians and singers.

The project was featured as a video showcase at Classical:NEXT 2013 and you can now watch a short presentation of it on YouTube. (Photo: Adam Sebire)