The Night Shift
Old music for new audiences
Session 3 | Presentation | Thursday, 15 May 2014 | 12:00 - 12:45 | Lecture Hall
This session will explore the development and results of the Orchestra of the Age of Enlightenment’s late-night series The Night Shift, which is designed to attract an audience of under-35s to performances of the orchestra’s core repertoire. William Norris, who was closely involved with developing the series, will touch on how the format of the events was decided upon, how the concerts were marketed and the results of research into audiences. This session will also provide a forum for questions and an opportunity for delegates to share their own experiences with developing concert formats for under-35s.
William Norris (UK)Communications and creative programming director, Orchestra of the Age of Enlightenment
William Norris is communications and creative programming director at the Orchestra of the Age of Enlightenment, where he was involved with the development of The Night Shift. He recently completed the Devos Fellowship at the Kennedy Center in Washington DC and is a 2014 Fellow of the International Society of Performing Arts. (Photo: Megan Russell)