Approaching New Classical Music Listeners Online

A workshop structuring know-how and research on online behavior

Elias Würmeling by Julia Braunfels
Paul Bräuer by M. Mann
  • event type:Classical:NEXT 18 Conference
  • date:18 May 2018
  • time:16:00 - 17:15 CEST
  • city/area:Rotterdam
  • venue:Conference Room 3 (fourth floor), de Doelen
  • country:Netherlands
  • event posted by:Piranha Arts

Chaired by Paul Bräuer (Germany), director of communications, Piranha Arts

With Elias Wuermeling (Germany), communications manager & product evangelist, IDAGIO GmbH

The potential classical music listener is a much debated person. As a new client, record buyer and concert-goer he or she enjoys an almost mystical status. Discourse on this topic is often based on many un-tested assumptions. Young or old? A well-educated art lover or absolute hedonist? Alternative or conservative mindset? Just looking for a background music playlists, or interested in solitarily listening to a symphony?

While each classical music online entrepreneur has their own specific, well-kept insights, a lot of research and common knowledge is available, only so far, it is scattered across the scene. This workshop will present data, research and interviews collected by various participants over the years to then collectively structure the vast pool of information on digital behavior of music listeners – especially those who dare to listen to classical and art music online.

All delegates are invited to participate beforehand and on site. The collection will be made available online.