Let's Make a Kick-Ass Record!

Why do so many great world music live acts not reach their full potential..

Ivan Duran
  • event type:WOMEX 17 Conference Session
  • date:26 Oct 2017 - 26 Oct 2017
  • time:16:15 - 17:00
  • city/area:Katowice
  • venue:Conference Room 2, International Congress Centre (ICC)
  • country:Poland
  • event submitted by:Piranha Arts

Chaired by Ivan Duran (Belize), Stonetree Records

The record is still the most efficient way for world music artists to be ‘discovered’ and reach new and far-away audiences. But the fact remains that most records fail to excite new listeners beyond the artist’s core group of fans. In this conference session, we will lay out a series of ‘out of the box’ ideas on how to produce a great album. We will analyse some common pitfalls and give concrete tips on how to find a sound that will attract new audiences while still remaining true to your identity.