Chaired by Katie Ferguson (US/UK), director of streaming strategy & business development, [PIAS]
With Becky Lees (UK), head of LSO Live, London Symphony Orchestra
James Fleury (UK), founder & director, Nouvague
Kayla Ganz (US), director of streaming, Naxos of America
The idea behind this session is to inform the audience about aspects of streaming that they may not have been aware of already and to get everyone thinking about ways in which to bring classical music to new audiences around the world.
This session will include speakers with varying backgrounds in the classical music industry. Each speaker will present a case study or project that he or she has been involved with related to streaming and discuss the ways in which the strategy worked or did not work. It will also include a more general discussion about the opportunities that exist for labels and artists in streaming including playlists, marketing, analytics & insights tools, video, and more. This session is meant to be very interactive so the more audience involvement,the better.