Coordinated by Peter Maniura (UK), IMZ Academy director; project director classical Archive & orchestras digital strategy, BBC Music
The challenges and opportunities offered by the rise of social media and streaming for the live experience, illustrated by two recent case studies - Shakespeare Lives and #OperaPassion Day.
We all know that social media and streaming have the potential to connect and engage with new, broader and younger audiences for classical music. But how in today’s noisy media world do you actually do this and what does success look like? Peter Maniura has a background in directing and producing major live events for television, from the Proms to the Queen’s Jubilee and the 300th anniversary of the city of Saint Petersburg. Since 2012 he has set up several online platforms and initiatives for the BBC including The Space, BBC Arts Digital and most recently the BBC’s Classical Music Digital Archive. In that context, he examines two recent editorial initiatives – Shakespeare Lives (a six month digital festival) and #OperaPassion day (a collaboration with opera houses across the UK)– in which the BBC worked with many partner organisations and across conventional and digital media to achieve scale, impact and audience numbers. He will share some of the insights which these projects revealed, including the linkage between live events and the digital world and give some candid views on what works and what doesn’t!