Coordinated by Rob Overman (The Netherlands), artistic director, Stingray
In this Netflix-dominated era, most artists and organisations in classical music wonder how they can profit from the manifold opportunities presented by video in classical music. How to produce high-quality video, which distribution channel to choose and which successful business model is best to adopt? Rob Overman developed a revolutionary revenue share model for Stingray, the leading Canadian music, media and technology company. In his keynote, Rob Overman overviews the key learnings of over 50 years of television and video production. "Streaming video is the biggest opportunity Classical Music has seen in 100 years" and other stimulating statements are discussed, culminating in a demonstration of the recently launched Stingray Classica mobile app, which comprises the unique partner model.