- event type:Classical:NEXT 22 Conference
- date:18 May 2022
- time:11:30 - 12:30
- city/area:Hannover
- venue:HCC, Future Meeting Space B
- country:Germany
- event posted by:Piranha Arts
Links
Session 8
Chaired by Natalia Franklin Pierce (UK), executive director, Nonclassical
with Shane Burmania (Ireland/The Netherlands), music programmer, Muziekgebouw/Korzo/Wonderfeel;
Sean Hickey (USA), managing director, Pentatone Music
Streaming services have led to a culture where listening uninterrupted to an album from start to finish has gone, in favour of the playlist or 'radio' listening. This has had an interesting side-effect: with genre silos and the confines of a collection removed, the potential for the discovery of classical music thanks to algorithms and curated playlists opens up.
What can we learn from this as promoters of classical music? Do we need to move away from our traditional genre labels and use more descriptive terms for our art? How can we (re)present classical music in a way that naturally fits into the cultural perspective of generation 'stream'?