What Does the Future Look Like for the Indian Music Industry?

Busting the myths and breaking the stereotypes

Deborah Smith by Sunny Singh
Tarun Balani by Parizad D
Malini Hariharan
  • event type:WOMEX 20 Conference Session
  • date:28 Jan 2021
  • time:11:00 - 12:00 CET
  • venue:online
  • event posted by:Piranha Arts

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Chaired by Deborah Smith (UK), director, Anara Publishing
with Tarun Balani (India), artist, drummer, composer and producer;
Malini Hariharan (India), india head, Horus Music

There is more to India than just Bollywood.

Streaming data shows that Bollywood listenership has stopped growing and regional and independent music growth is increasing. Join us to assess if the Indian market is the right place to invest in for you and how you can get started.

This session explores what opportunities there are in live, digital, publishing and marketing, for those based inside and/or outside of India. With India having the highest music fandom base in the world (IMI & IPFI's Digital Music Study 2019), now is the time to find a new audience for your music.

Deep dive into:
- The nuances of music publishing and syncing in India.
- How to work with the local streaming platforms to boost your revenues.
- What opportunities there are to perform and what fees you can expect from festivals, booking agencies and venues.
- How to market your music to an Indian audience


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