Warm up for Classical:NEXT 2015 and discover exclusive conference sessions led by hand-picked speakers. The Classical:NEXT YouTube channel brings the conference sessions from Classical:NEXT 2014 to you, wherever you are.
Late at night is the right time!
Our session series starts with late-night programming and the attraction of audiences made up of under-35s.
William Norris, the communications and creative programming director of the Orchestra of the Age of Enlightenment, explores the development of the Orchestra's special series, from marketing decisions to the results.
article posted by:Paul Bräuer, Piranha Arts