Play On Arts Ltd.
Play On is an Australian performing arts company that showcases acclaimed young classical musicians alongside leading dance music artists.
Recognising a global shift in the way audiences engage with live music, Play On was founded in 2016 to create a new musical experience for Melbourne. Pairing a set of classical chamber music with a set by a dynamic live act or DJ, Play On has upended and revitalised the concert experience. Held in unconventional spaces and with innovative programming, Play On is an accessible, inclusive and affordable musical experience that attracts new and diverse audiences to both classical and electronic music.
Since 2016 Play On has produced six series (19 shows) at its home at the Collingwood Underground Car Park. It has developed a young, diverse and engaged audience and quadrupled audience numbers at its series in the two years since it was founded. In addition to its concert series, Play On has curated programs for leading festivals and venues in Australian and internationally including Melbourne Music Week, Vivid Sydney, White Night Melbourne and OHM Berlin.