Carmo Cruz

  • function:
    agent/artist manager/head of international booking
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participation in

  • Classical:NEXT 2016

Carmo Cruz spent her formative years in the United Kingdom, witnessing first-hand the rise of punk and new wave music. She got her start working for the legendary Lisbon indie Fundação Atlântica, which first brought artists such as Weekend, Durutti Column or Virginia Astley to Portugal. Carmo has gained extensive experience in booking, PR and marketing since then, working at concert promoters Regiespectáculo and União Lisboa, and later at the local branches of record companies BMG (as marketing coordinator) and Zomba (as marketing director). Carmo is one of the founders of Uguru where she is responsible for international booking and marketing since 2002 while also being personal manager for some of the company's artists.

Carmo Cruz

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