Opening ceremonies can be outstanding and powerful, so we use them attentively at Classical:NEXT. They do not simply signal the beginning of our global music meeting, but set the tone for all they have to offer, bringing to the stage the spirit of the event, underlining the intercontinental and innovative perspective. They are also a draw for the international media, garnering the most of their attention.
Reflecting on past Openings of the very beginnings of Classical:NEXT, we are very grateful that important figures of the global art music community aligned with us to share their thoughts and encouragement from the first moment with their Opening speeches. I can think of people like Daniel Hope or Thomas Hampson in 2013 and 2014, who believed in our new movement and gave us and the whole community the reassurance to keep going along the path of uniting and innovating the art music scene across the globe.
The significant exposure the Openings provide have also been capitalized on by companies to announce their industry news to the global community. In 2016, for example, Dr. Clemens Trautmann, president of Deutsche Grammophon, announced a new collaborative project with Apple Music.
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