Approaching New Listeners
How To Present Classical Music Online
The potential classical music listener is a much debated person. As a new client, record buyer and concert-goer he or she enjoys an almost mystical status. Discourse on this topic is often based on many un-tested assumptions. Young or old? A well-educated art lover or absolute hedonist? Alternative or conservative mindset? Just looking for a background music playlists, or interested in solitarily listening to a symphony?