• 27 - 30 SEPT 2021

The mentors of Classical:NEXT 2012 (Munich, 30 May - 2 June) were:


Public Funding & Touring Structures in the UK

Penny King (UK)

Senior Officer, Dance and Music, Arts Council England www.artscouncil.org.uk

Penny King is senior officer of the Music and Dance Department at Arts Council England, supporting music and dance developments across the country. She previously produced national tours alongside some of the world’s most celebrated musicians with a focus on contemporary and Asian music. As a musician, she is a member of the Southbank Gamelan Players.


How to get Classical Music into the Media

Philip Krippendorff (USA/Germany)

Senior PR Consultant, artefakt Classica www.artefakt-berlin.de/artefakt-classica.html

Philip Krippendorff is responsible for Artefakt Classica, promoting classical music, labels and individual artists. ARTEFAKT was founded in 1994 in Berlin. Services include press work, editing, event management and cultural marketing. The team works in flexible combinations to serve each client’s needs and develop creative, individual concepts.


PR and Social Media Tools

Kathleen Alder (Germany)

Founder and Managing Director, WildKat PR www.wildkatpr.com

Kathleen Alder is the founder of WildKat PR. Based in London and Berlin they offer media relations to musicians and cultural organisations. WildKat PR has built an excellent reputation in the classical music industry through innovative campaigns combining social media and the unique stories of each of their clients.