• 27 - 30 SEPT 2021

An in-depth survey of classical audiences

(Special Presentation)

Session 1 | Thursday, 30 May 2013 | 10:00-10:45 | Lecture Hall


With shock and sadness we have to announce that our conference speaker Mr. Jooho Kim tragically passed away last week. Our condolences go to his family. Conference session 1 on Korea is cancelled - it is the wish of his family that his presentation material will be given out in printed form.

The presentation as pdf | Obituary Jooho Kim


Does classical music have a bright future? New markets are certainly emerging in the neighbouring countries of China, Japan and South Korea. But it is not possible to predict the future without better knowledge of the key players in the market. In this session, Jooho Kim will present the results of a national survey of consumers in the South Korean classical music industry. He will reveal that the growth of younger audiences in this country can be attributed partly to the rise of Christianity, and to the educational zeal of baby-boomer parents. Kim will attempt to explore who these new audiences are, why they go to the concert hall and what role they could play in shaping the future of classical music. 

Presented by

Jooho Kim (South Korea)

CEO, Lotte Concert Hall

Jooho Kim, a former president and chief executive of the Seoul Philharmonic Orchestra, was appointed chief executive of a new South Korean music hall project in March 2012. The project is being supported by Lotte, the multinational food and retail corporation. Opening in 2015, it will include a 2,000-seat concert hall.