Session 2 | Thursday, 30.05.2013 | 11:00-11:45 | Lecture Hall
Through mobile apps, mobile websites, social media and digital content, classical music has a broader reach than ever before. How is the classical music business marketing its products to audiences online and to the rapidly expanding mobile audience? Which formats are successful and what works best for classical music audiences? In this presentation, Carnegie Hall’s marketing and creative services director will look at some examples of digital marketing campaigns that have used diverse methods to reach mobile audiences before, during and after the concert.