• 27 - 30 SEPT 2021

Reaching audiences through compelling digital campaigns

Session 2 | Thursday, 30.05.2013 | 11:00-11:45 | Lecture Hall

Through mobile apps, mobile websites, social media and digital content, classical music has a broader reach than ever before. How is the classical music business marketing its products to audiences online and to the rapidly expanding mobile audience? Which formats are successful and what works best for classical music audiences? In this presentation, Carnegie Hall’s marketing and creative services director will look at some examples of digital marketing campaigns that have used diverse methods to reach mobile audiences before, during and after the concert.

Presented by

Naomi Grabel (US)

director of marketing and creative services, Carnegie Hall

Naomi Grabel has been director of marketing and creative services at Carnegie Hall since 2009. She was previously director of marketing and development at the Sydney Opera House and vice-president for marketing and communications at Philadelphia’s Kimmel Center. She is a graduate of the Yale School of Drama.(Photo: Carnegie Hall)

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