Session 7 | Friday, 31.5.2013 | 10:00-10:45 | Lecture Hall
China is becoming a large market for arts. However, it has its own rules and pace that foreign artists and managers sometimes don’t fully comprehend. Cases that epitomise the peculiarities of this young and promising market will be provided from three independent perspectives. Guo Shan, president of the China Symphony Development Foundation (CDSF), will guide us through data and facts about symphony orchestras in China and discuss how to ensure the most attractive approach for the local audience. Do western artists need to embrace Chinese social media? Gianluca Zanon, an independent consultant with expertise in creating bridges between western artists and the Chinese market, will offer an insight into how to find your way through the organisation of tours in China, what to avoid and what to expect.