• 27 - 30 SEPT 2021

Really, it’s a bit like dating

Session 8 | Friday, 31.5.2013 | 11:00-11:45 | Lecture Hall

With the rise of Internet, the dating process has become increasingly effective through the use of profiling, screening and other sophisticated techniques. Brendan Walsh believes the classical music industry can learn something from this. His agency Brending Consulting has developed a system that matches the offer of cultural organisations with the needs of businesses and consumer groups. In this session, he will argue that the key to a successful match is knowing what you’re worth, understanding what the business is looking for and highlighting mutual benefits. He will also present the results of some of the agency’s research into what corporates want from the cultural sector, what artists can do for businesses and how they can become less dependent on subsidy.

Presented by

Brendan Walsh (UK / The Netherlands)

Founder, Brending Consulting

Brendan Walsh is a musician turned consultant who now offers marketing, management and production services through his agency Brending Consulting. Born in the UK and raised in Belgium, he now lives in Amsterdam and works across Europe. Walsh studied the cello, languages and business before becoming a consultant. (Photo: Merlijn Doomernik)

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