Session 4 :
Chaired by Steven Walter (USA/Germany), Artistic Director, PODIUM Festival Esslingen
with Robert Douglass (USA/Germany), Director, Open Goldberg Variations
Music has always been a phenomenon associated with communities of socially and aesthetically like-minded people. In order to adapt to rapid changes in society, taste, and technology, the classical music industry needs to nourish dynamic and passionate communities around the art form. This session addresses the opportunities and challenges in community-building as ushered in by new technologies such as social networking and crowd-funding websites like Kickstarter.com. In addition to crowd-funding, we will discuss the importance of open formats, audience development and transnational networks (social media). Join us to learn about practical examples, thought-provoking theories, and experience inspiring showcases based on the speakers’ successful experiences with the "PODIUM Festival" (Steven Walter) and "Open Goldberg Variations" (Robert Douglass).