• 27 - 30 SEPT 2021

how can classical music play a significant role in the 21st century?

Session 13 | Presentation | Friday, 16. May 2014 | 11:00 - 11:45 | Lecture Hall

Brazil has emerged as a major economic power, building strong links across the world and defining its future global relations. It is essential that the mutual benefits flowing between Brazil and other countries also extend to its cultural players in the coming years. In the future, Brazil will be recognised for its high-profile cultural agenda, which aims to improve quality of life, reward excellence and champion the future of creative businesses. This country presentation will introduce some of the country’s top international classical music specialists and explain their relevant contributions to the sector. The speakers will reveal how Brazil aims to establish sustainable global connections and how much it can contribute to the development of a new generation of creative leaders worldwide in the 21st century.

Chaired by


cristina becker (Germany/Brazil)

International entrepreneur, curator and expert in arts management

Christina Becker is an international expert in strategic partnerships, policy making, effective management and business across the arts and creative industries in Brazil, the UK and other countries. She has a wealth of experience of networking, relationship building and engendering trust among key leaders in the sector. (Photo:Vânia Laranjeira)



heloisa fischer (brazil)

Founder, VivaMúsica!

Heloisa Fischer is a Brazilian entrepreneur devoted to classical music. In 1994 she founded VivaMúsica!, which produces digital and printed content including the directory Anuário VivaMúsica!. She also hosts a five-minute radio programme that is aired nationwide. Her focus now is on new audiences. (Photo: Leonardo Aversa)



leandro carvalho (brazil)

Founder and artistic director, Mato Grosso State Orchestra

Known for his vitality and unique approach to a wide variety of repertoire, Leandro Carvalho has become one of the most prominent conductors in South America. Currently a conducting fellow with the Philadelphia Orchestra, he is also the founder and artistic director of the Mato Grosso State Orchestra. (Photo: Potasio Moraes)



David Chew (uk/brazil)

Founder and music director, Rio Cello

In 2009, David Chew was awarded an Order of the British Empire (OBE) for his services to music in Brazil. He is principal cellist with the Brazilian Symphony Orchestra and music director of the Rio International Cello Encounter. He is also the founder of Rio Cello, an NGO to help bring music to underprivileged communities. (Photo: André Pinnola)


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