• 27 - 30 SEPT 2021

reach, relevance and re-invention

Session 14 | Presentation/Debate | Friday, 16. May 2014 | 11:00 - 11:45 | Conference Room 1

So often, we talk about the importance of our art form and how great our artists and ensembles are. But have we ever asked the audience and the public what they actually think? Do we take them – and their money – for granted? Do we need to get better at arguing our public value? And if it is true that audiences are getting older and smaller, what new audience engagement strategies are needed to re-ignite the general public’s interest in classical music? Breaking away from the usual panel format and drawing on existing data and case studies on audience engagement, Mark Pemberton of the Association of British Orchestras and Dr Claire Mera-Nelson of Trinity Laban will lead a provocative debate on the challenges and solutions.


Presented by


mark pemberton (uk)

Director, Association of British Orchestras

After graduating from Oxford University, Mark Pemberton worked at the Quicksilver Theatre for Children and the Drama Centre London, as head of development and marketing at Mountview Theatre School and as chief executive of the National Operatic and Dramatic Association. He joined the Association of British Orchestras in 2007. (Photo: Joe Plommer)



Dr Claire Mera-Nelson (UK)

Director of Music, Trinity Laban Conservatoire of Music and Dance

As Director of Music at Trinity Laban Conservatoire of Music and Dance, Claire Mera-Nelson is responsible for 600 higher education students and 350 junior musicians. She also oversees access, learning and professional development opportunities in music for thousands of people across London and South East England. (Photo: Colin Crisford)

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