• 27 - 30 SEPT 2021

how can classical music play a significant role in the 21st century?

Our Tech Express sessions are short introductions to new tools that music professionals can use in their day-to-day work.

Session 18 | Tech Express | Friday, 16.5.2014 | 12:00 - 12:45 | Conference Room 2


The Music Animation Machine

A GPS for Music

With the Music Animation Machine digital score tool, music is represented in patterns that can be seen before they are heard. This technology has received more than 100 million views on YouTube and has been the subject of two TEDx Talks.

Presented by:


Etienne Abelin (Switzerland)

Founder, classYcal

Etienne Abelin is a violinist, conductor and founder of classYcal, a start-up dedicated to innovations in classical music including the Ynight club nights. He is a member of the Lucerne Festival Orchestra and the Orchestra Mozart Bologna and has also worked as a music curator at the Festspielhaus St Pölten in Austria. (Photo:Gil Selinger)



Brendan Walsh (UK/The Netherlands)


Brendan Walsh is a classical music agitator at the forefront of a cultural revolution. As well as being the founder of strategic marketing agency BRENDING, he is also a cellist, DJ, presenter, conductor and producer of events such as classical raves, operatic club nights and an indie-classical concert series. (Photo: Merlijn Doomernik)



Connecting Classical musicians

Hello Stage is the first online platform for classical musicians

Hello Stage was founded in 2013 to enable professionals of the classical music community to connect for global access and visibility.

Presented by:


Bernhard Kerres (Austria)

CEO, Hello Stage GmbH

Bernhard Kerres started his career as an opera singer, before graduating with an MBA from London Business School. After five years in strategy consulting for Booz & Co. in the high technology, internet and telecom sectors, he subsequently led various technology companies in Europe culminating as CEO of the Wiener Konzerthaus. (Photo: U-Shin Kim)


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