• 27 - 30 SEPT 2021

how programmers and music makers embrace genuine entrepreneurialism

Session 2 : Presentation | Thursday, 15 May 2014 | 11:00 - 11:45 | Conference Room 1

When we talk about entrepreneurship and innovation in classical music, we’re most often talking about new ways to fill seats or novel formats for how our music is shared. But how can adopting genuine entrepreneurial practices and theories from other industries have an impact on why, how and what we programme in the classical world? Continuous innovation involves constant, thoughtful upgrades and enhancements, and can help refine and improve what we offer. David Pay, artistic director of Vancouver’s celebrated Music on Main series, explores how adopting business strategies such as the Lean Startup method could have a positive effect on artistic programming itself. Sean Hickey, national sales and business development manager for Naxos of America, shows why there’s never been a better time for music makers to take their art to a wide public.

Presented by


david pay (canada)

Artistic director, Music on Main

David Pay is the founding artistic director of Vancouver’s Music on Main, for which he has earned an international reputation as one of today’s leading-edge classical and new music programmers. He is a frequent visiting artist at the Banff Centre and Toronto’s Royal Conservatory and has published numerous essays on music. (Photo: Sven Boecker)



sean hickey (us)

National sales and business development manager, Naxos of America

With over 20 years experience in the record business, Sean Hickey is the vice-president of Naxos of America, the world's largest distributor of classical music. He is also an award-winning composer whose works have been performed throughout the world. His most recent disc of concertos was released on Delos in 2013. (Photo: Karen Wise)

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