• 27 - 30 SEPT 2021

When traditional record company models no longer work, what next?

Session 20 | Discussion | Friday, 16 May 2014 | 15:00 - 15:45 | Lecture Hall

Three dynamic and entrepreneurial musicians discuss the processes involved in challenging the traditional recording model. They will discuss topics including peer review-led A&R decision-making, co-operative funding, the recording environment and philosophy, and working with partners to get the message across. John Anderson of Odradek Records, Gabriel Prokofiev of Nonclassical and Marc Tritschler of the record co-operative Testklang join Gramophone magazine’s James Jolly to explore alternative ways of connecting recordings with audiences.


Moderated by


James Jolly (UK)

Editor in chief, Gramophone

James Jolly was editor of Gramophone magazine for 15 years and is now editor in chief. He is also a regular voice on BBC Radio 3, where he hosts the Sunday Morning programme. He makes regular podcasts and artist videos, hosts conference sessions and frequently comments on new media. (Photo: Lucie Carlier)



Marc Tritschler (Germany)

Chairman of the board, Testklang

Marc Tritschler is a pianist, music director and producer. His varied career has included the performance and production of classical and contemporary music, and he has also worked as music director of international music theatre productions. He is a founding member and chairman of the board of the record co-operative Testklang. (Photo: Gela Megrelidze)



Gabriel Prokofiev (UK)

Director, Nonclassical

Gabriel Prokofiev is a London-based composer, producer, DJ and founder of the Nonclassical record label and club night. Composing music that both embraces and challenges western classical traditions, he has emerged at the forefront of a new approach to classical music in the UK at the beginning of the 21st century.(Photo: Alicia Clarke)



John Anderson (US/Italy)

General manager, Odradek Records

John Anderson is the founder of Odradek Records. He graduated from Oxford University in 2004 with a First in music. He also has two Master’s performance diplomas from the Music Academy of Pescara, where he studied with Bruno Mezzena, a former pupil of Michelangeli. He specialises in 20th-century piano repertoire. (Photo: Leonardo Onetti Muda)