• 27 - 30 SEPT 2021

From concept to reality: a new digital platform for classical music

off C:N Presentation | Thursday, 15 May 2014 | 16:30 - 17:00 | Conference Room 1

Sinfini Music is an online classical music destination for new and existing audiences, making music come alive through features, filmed sessions, animations, interviews and comic strips. Launched in November 2012 and funded by Universal Music, Sinfini Music is editorially independent, covering music and releases from all record labels, artists and venues. Label owners, artist managers, orchestra executives, festival organisers, writers and performers are all invited to attend this session to discover a new and exciting platform for classical music, learn how they can benefit and get involved and explore the most effective ways to reach new audiences for classical music.

Chaired by


Tina Poyser (UK)

General manager, Sinfini Music

Tina Poyser was appointed general manager of Sinfini Music in 2012. She joined Universal Music Group in 1998, initially setting up the company’s global intranet system and later specialising in electronic customer relationship management. She previously worked for the International Federation of Phonographic Industry. (Photo: Sinfini Music)