• 27 - 30 SEPT 2021

Using the internet to seduce a new classical music audience

Session 5 | Tech Express | Thursday, 15.5.2014 | 12:00 - 12:45 | Lecture Hall

24classics.com is a streaming platform featuring 24 experts and 24 playlists. The website’s founder will reveal how she aims to make the service profitable for artists, the industry and advertisers.

Presented by


Corine Haitjema (The Netherlands)

Founder, 24classics.com

Corine Haitjema studied musicology and digital marketing. After working as head of the classical music department at AVRO Television, she started her own company, producing classical music TV programmes and concerts. In May 2013 she started 24classics.com, a classical music streaming website. (Photo: Eline Hensen)

Audience and Revenue Development
How to increase ticket sales and revenue: best practice strategies

Session 5 | Tech Express | Thursday, 15.5.2014 | 12:00 - 12:45 | Lecture Hall

How modern database analytics tools can help to reveal the interests and motivations of customers. Presentation includes an introduction to business intelligence and data analytics tool Kulturplanner.

Presented by


Anna Kleeblatt (Germany)

Consultant, Kleeblatt - Culture. Marketing, Sales & Service

Anna Kleeblatt studied business administration and has worked for the Bayreuther Festspiele and Ludwig Musical. From 2006 to 2012 she was head of sales and marketing at the Bavarian State Opera. Since 2013 she has been an independent consultant for cultural institutions specialising in marketing, sales and customer service. (Photo: I. Theis)



Wolfgang A. Graf (Austria)

CEO/Managing partner, Graf Moser Management

Wolfgang Graf is CEO and founder of Graf Moser. His company develops IT-based tools to assist cultural companies increase their income and use their resources more efficiently. Their products include the business intelligence and data analytics tool Kulturplanner, which helps organisations with budgeting, reporting and forecasting. (Photo: Lukas Beck)

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