• 27 - 30 SEPT 2021

Developing arts presentations for the modern consumer

Session 6 | Presentation | Thursday, 15.5.2014 | 13:00 - 13:45 | Lecture Hall

Arts audiences have moved beyond the concert hall and are consuming content in a variety of formats. Arts programming is no longer just limited to live presentations and must now be leveraged for use in broadcast and digital media. How do programmers best address this opportunity? What are some of the challenges involved in engaging with audiences inside and outside of venues? What type of programming works best across multiple platforms and how can artists themselves be engaged to participate? In this presentation, Christopher Gruits will review examples and strategies from American presenting organisations and facilitate a question and answer session with the audience.

Presented by


Christopher Gruits (US)

Executive director, Interlochen Presents, Interlochen Center for the Arts

Christopher Gruits is executive director of Interlochen Presents at the Interlochen Center for the Arts. He was previously Carnegie Hall’s first director of e-strategy and was responsible for the ‘digital composer in residence’ competition run by the website Dilettante Music. He has also has worked with the Seattle Symphony. (Photo: Bernard Hallstein)

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